FIFTHPATTERN RESEARCH / 2026
20 minute conversation. No sales pitch.
RESEARCH FOCUS
01
Where AI is creating measurable value
02
Where adoption is getting stuck
03
Which workflows still shouldn’t be manual
Commercial, sales and operations leaders at established B2B companies, initially across manufacturing, fleet and transport, and businesses selling into construction.
Initial study: 30 conversations across 3 sectors.
OPTIONAL RECORDING
Recorded participants receive the full conversation recording and can optionally receive a few short clips for their own LinkedIn or company content.
FifthPattern is a research initiative studying practical AI adoption in established businesses. Through conversations with commercial and operational leaders, we explore where AI is genuinely helping, where it is getting stuck, and which workflows still need a more practical approach.
TAKE PART
Around 20 minutes. Informal, practical and not a sales call.